In week VI, I mainly worked on content writing for the company website. As the web today becomes an important tool for lead and sales generation, companies start paying more and more attention to their website content. Not only does the content have to speak well for the products and the company, but it also should help with the website ranking on search engines. The challenge with content writing is to find the right way to appeal to the right audience, which is a process that requires a significant amount of market research. Since there are many unknowns for startups, working with Syncplicity really teaches me to think deeply about certain issues.
I finally got a chance to make a short video of the Syncplicity office. Sorry that the following video doesn’t have narration. Our office is located on Howard, between 1st and 2nd street. It’s very bright and spacious. We are lucky enough to have 3 conference rooms, a big social area, and a sweet kitchen.
True on Thursday
We had 3 speakers last Thursday, all of whom have amazing background and interesting life stories. Tim Young, the founder of Socialcast, came prepared with slides, and ran us through his childhood, college, career, etc. Paul Walborsky, the CEO of GigaOM, talked about business models for modern businesses. Puneet Agarwal from True Ventures presented on the different sectors in the computer technology space. Following are some takeaways from Thursday’s presentations:
1. Read, read, and read
Tim Young brought up an interesting point that if you run into a problem, chances are that someone else has already written about it. Tim said that he spends 2-3 hours everyday reading. From the reading list he showed us, we saw that he reads a variety of books: business strategy, technical, fiction, etc. Most surprising is the fact that the book he reads in a year can pile up to several feet. Broad and extensive reading is somthing that my parents always told me to do when I was young. Sadly, reading has become a luxury since I started college. Tied up with classes, meetings, activities, and parties, I rarely find time to sit down and read at college. This summer is a blessing, as I have a lot more free time to sit and read.
2. It is a lot cheaper to start a company now
Puneet showed us a chart comparing the software used by True startups to traditional corporations. Startups today have access to low-cost, even free software to support their businesses. It used to take 10+ million dollars to fulfill all tech functions that businesses need, including webmail, conferencing, etc., but today it is possible to fulfill the same functions for less than 1 million. The decreasing technology cost for businesses will make it easier and easier for entrepreneurs to start up companies.
I went to Berkeley for the first time on Saturday. My friend showed me around the Berkeley campus, which is really pretty and hilly, and quite different than Northwestern, which is extremely flat. It is hard to imagine that students have to walk uphill and downhill between classes. Walking down Telegraph and Shattuck, we saw many interesting shops and restaurants in Berkeley.