We are now in the last of our eight weeks in the TEC program. Yesterday in our weekly marketing meeting I reminded the team that it was my last week with them at SendMe. The time has surely flown by. I vividly remember the first few days at SendMe, trying to learn how to use [...]

I have decided to write about something that has recently gained much notoriety, too much in my opinion — Twitter. Have you heard of it? Twitter has created a magnificent stream of mostly-useless information. I have found that many of the users tend to post updates that I not only don’t care about but I [...]

This week I wanted to right about a few important takeaways from our discussion with Danny last Friday. He discussed the following four key points: integrity, hard work, being smart, and good character The first point, integrity, was reiterated several times in our discussion. Danny touched on the importance of good integrity in the business [...]

Instead of elaborating on our progress with the banner campaigns and running the risk of boring my readers or perhaps mistakenly divulging the most classified secrets, I thought I’d take this post in a different direction this week. This week has been great. For starters, we had an incredible line up of speakers yesterday, all [...]

The CPM media buy campaign that I am working on is somewhat frowned upon in the office. Before I started at SendMe, the campaign’s expenses made its goal look way too optimistic. So, to gauge the progress of the campaign and to make sure that goals were being reached, we had a meeting with a [...]

During our time together last Thursday, we briefly talked about the importance of timing in the entrepreneurial process. Over the weekend I happened to read an interesting article that paralleled the importance of timing: A man named John Joseph Houghtaling died at the age of 92; he invented the Magic Fingers Vibrating Bed in 1958. [...]

This week I have continued to update and analyze data so that we can make more accurate and meaningful decisions in our CPM Media Buy campaign. Just since posting this time last week, we have experienced substantial drops in customer acquisition cost as a result of our ongoing efforts to optimize. We have put in [...]

What a week! When I arrived to SendMe on Monday I was anxious as to what I’d be doing, but after being briefed on the details of the company I soon felt more comfortable. After learning how to navigate several different data portals, I began working on a project with the marketing team. A new [...]