Category: 2009 (page 1 of 5)

Never Slow Down..

It’s been almost two months since the True Entrepreneur Corps program ended, and I’m sure the team thought they wouldn’t be getting any more concluding blogs, but here I am!

Right now I’m in Florence, Italy kicking off my Fall Quarter studying abroad. Needless to say, the experience is turning out to be one of the most exciting, challenging, and rewarding parts of my life..and I can’t wait for what each new day will bring. On the other hand, I’m not sure if I would be enjoying myself this much if I did not have the ability to come back to my host mother’s home every night, flip open my Toshiba Satellite, and connect to the Web.

At home I take it for granted that I can look up anything about any part of the world, talk to people anywhere, and take advantage of things like location-based services and GoogleDocs. It’s actually not a guarantee that every host family in Florence offers convenient Internet access, and it’s not a huge part of daily life here. When I came to Italy, I’ll be honest..I hadn’t done much research. I hadn’t made a check-list of things to see, or a plan of how to see them. In a completely unfamiliar place, I found myself just following the other Stanford students to the places they wanted to explore, until I sat down at my computer and looked up exactly the type of things in Florence that interest me: live music, great restaurants, night clubs, museums. This is starting to sound like my Italy blog…so what does it have to do with TEC?

It’s important for me to talk about where I am and what I’m thinking in Italy because of how my experience at True helped shape my entire perception of what it means to explore new places, learn new things, and stay connected to the world. While I was doing the TEC internship in San Francisco, I made a point to put myself out there and learn all I could about the technology scene and the entrepreneurs making things happen. I showed up at conferences, un-conferences, and private parties with the intent of immersing myself in a new culture that I might want to join one day. I met digital journalists who are changing the way we think of news; young start-up founders with optimism and passion I had never seen before; investors who have an excellent understanding of how capital works and an even better understanding of how people work. There was an overload of energy in each room I stepped into, and it’s something I want to keep searching for as I begin my career in the next few years.

For now, I’m taking a step back and looking at where I was two months ago..mentally because my memories of the experience lose clarity and detail with each passing day; physically because, well, I’m in Europe now. Even from out here, I can keep an eye on the faraway SF tech scene, even if my ‘prolific’ Twitter presence has taken a hit in Followers =P TEC taught me that I can take that mental step back in any situation, and think about the larger implications of all the little details and events I’m swimming in. It was a truly valuable experience in ways I never could have imagined while I was still in California, and I will keep the memories in my heart forever.

Thank you for everything!

True's Braughm Ricke, WeGame's Jared Kim, the Business Plan, and Wrapping Up

Andrew Boni NBC Trauma Set

Me in front of the set of NBC's Trauma, set to debut this Fall

It’s amazing how quickly this summer seemed to have passed. Well, you know what they say, time flies when you’re having fun. I have to say that I miss the program and San Francisco in general. I’ve been going through San Francisco withdrawal lately.

Anyway, in the last week of the program, I met a good friend from home for lunch, finished my business plan, gave GigaOM a facelift, walked onto the set of the new NBC TV series Trauma, heard from True’s Braughm Ricke and WeGame’s Jared Kim, helped film a NewTeeVee webisode, and more.

On Monday, my buddy Tim had a flight from Tokyo, Japan to Philadelphia, PA with a 6 hour layover at SFO. So, he took BART from the airport and met me for lunch. It’s strange seeing a friend from home come in a new city across the country. It makes the world feel so much smaller. Later that night, I had to go and put the finishing touches on my business plan for a media company that I’d like to start, Jetcomx Media Lab. Up to that point, I had been so busy with GigaOM stuff that I was only about 40-50% done with the business plan. But, I’ve always been a last minute, down-to-the-wire kind of guy, so I knew that I would be able to get it done. I spent about 4 hours hunched over my laptop working on a little table in the corner of a downtown Starbucks before I decided to retire back to my apartment and finish the plan. We didn’t have our own internet connection at the apartment, so I had to leech off of San Francisco’s free wifi network, which is shoddy at best. Fortunately for me however, the wi-fi gods were with me that night, and I was able to submit my plan just before the deadline. It felt great to have finished it, although I know that I could have easily spent another month or two conducting more research and perfecting it.

On Tuesday, I was walking to Pier 1 like I normally do, when I noticed that there was a huge commotion going on in the Justin Herman plaza. It turns out that a new NBC primetime drama known as Trauma was shooting an episode there. It was the first time that I had ever been on the set of a TV show. After seeing the set and the actors, I’m actually looking forward to checking out this NBC drama sometime in the fall.

GigaOM New vs Old

GigaOM: Old vs. New

On Wednesday, I worked on designing a completely new header for GigaOM. Om gave me some guidance on what he was looking for, and I made it a reality. I think the new design is much more aesthetically appealing than the old design. Along with the new header, GigaOM also had its fonts tweaked for better readability. Later that night, I put the finishing touches on my TEC commercial. It actually turned out to be much longer than what Christiaan and Shea were expecting; the thing was that I had so much footage I wanted to share that I couldn’t bring myself to cut any of it out. It was also more of a montage than a commercial, but I felt that it had the perfect tone for wrapping up the program.

Thursday was our last True session of the summer. We sat down and listened to Braughm Ricke and Jared Kim. As we ate lunch, Braughm went over the roles and duties of a venture capital firm’s CFO. Throughout his presentation, he answered a myriad of questions that we seemed to have. After that, Jared Kim, founder of, came in to chat with us.

Jared’s story is pretty remarkable. A native of South Korea, he founded his first company at age 16 while going to boarding school in China. He was able to scrape up a couple of thousand dollars from his dad to start the company. Over time, Jared managed 70+ people. As he later told us, it was a very difficult task to undertake. There was constant tension between various employees at the company and it was hard to build a sense of camaraderie. After that, he moved to the US and went to college at UC Berkeley. There he began to work on something known as Yaqqer.

Yaqqer is a location-based mobile social network that connects college students through their mobile phones. Yaqqer allows you to broadcast your current location to all your friends via SMS. In college, students always want to know where their friends are or what they are doing. Yaqqer helps solve this common need.

After Yaqqer, Kim moved on to found WeGame which is essentially a YouTube for gamers. He told us how he miraculously managed to get people like WordPress’s Matt Mullenweg and XFire’s Dennis Fong to advise him.

Once we finished talking to Jared, it was time to present our research papers/business plans and showcase our commercials. When that was finished, we went out to eat at Paragon, which was the place where we ate lunch during our second week. We came full circle in a sense.

Friday was my last day. I started off the day by working on a new design for jkOnTheRun. After lunch, I helped Liz Gannes and Chris Albrecht of NewTeeVee film a chat that wrapped up the biggest online video news of the week.
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After that, we had a small get together across the street at Osha for my departure. The GigaOM crew was kind enough to present me with a cool San Francisco t-shirt, among other things. When that came to a close, Greg and I went back to the office. We ended up staying there until about 10:30pm due to the fact that I had to clear all of my data off of the MacBook that GigaOM had let me borrow. It was definitely a surreal moment when I left the office for the last time, knowing that I wouldn’t be back in there on Monday.

All in all, I just want to say again that this experience has been better than I could have dreamed. I ended up learning and doing the kinds of things that I came out here hoping to learn and do. I was able to meet and befriend an amazing group of people. I was able to hone my skills/knowledge and apply them to my own ventures. I learned a TON about the VC industry, tech industry, and startups in general. I just want to say thanks to Christiaan, Shea, Jon, Phil, Om, Paul, Jaime, Chancey, and everyone else who made my summer the stuff of dreams.

Socialcast's Tim Young, GigaOM's Paul Walborsky, True's Puneet Agarwal, BackType's Chris Goulda, and GigaOM Pulse

Andrew Boni GigaOM

Working hard...or hardly working?

Hey all — I can’t believe that week seven of the program has already come and gone. This week was cut a little short due to the fact that we returned from the company off-site retreat on Tuesday. The retreat was an amazing time — I got to meet and befriend people who I had previously only known through email, Skype, or Google Talk. It was also a great opportunity to see my co-workers in a non-office type of environment. This kind of interaction really helps to facilitate a sense of camaraderie.

For the rest of the work week, I worked on a couple of different things, including implementing a Google search referral related posts box (that’s a mouthful) on GigaOM, implementing commenting via Twitter on GigaOM, and developing something known as GigaOM Pulse.

GigaOM Google Search Referral Related Posts BoxThe purpose of the Google search referral related posts box is to present the Googler with a list of potentially related posts at the top of the current post. This is designed to help increase the users time on the site, increase the number of pageviews, and decrease the bounce rate.

Regarding the commenting via Twitter, Intern Greg came up with the idea to allocate a unique Twitter hashtag to each post on GigaOM. If people wanted to post a comment using Twitter, they would just include the unique hashtag in their tweet somewhere, and it would automatically get pulled into the comments section of a particular post.

Now, you may be wondering why people would bother to comment via Twitter rather than in the regular comments section of GigaOM. Well, we figured that many people have their own platform/podium from which they like to comment on (in this case it’s Twitter, but it could just as easily be Facebook, Friendfeed, or their own blog). So why would someone like Om (who has 650,000+ Twitter followers) comment on some small, obscure blog, when he can post an insightful comment on his own soapbox for hundreds of thousands to see? It’s a win-win situation for both the commenter and the blog.

GigaOM Twitter CommentingYou may also be wondering how this is any different from retweeting. Well, when most people retweet, they simply post the title of the article and then a link, while providing no additional comments. That’s why we also included a designated retweet link. As far as we know, GigaOM is the first major online publication to implement Twitter commenting in this fashion. It will be extremely interesting to see how successful this pans out to be and what other publications (if any) decide to copy us.

GigaOM PulseOne of the most interesting things to be developed on GigaOM is something known as GigaOM Pulse. Om came up with the idea, and wanted Greg and I to make it come to life. In a nutshell, GigaOM Pulse is a live Twitter feed/aggregator of everyone who works at GigaOM that updates in real-time. The purpose of Pulse is to give GigaOM a more personal feel and make the readers feel like they have a connection to the founder, CEO, writers, editors, events people, sales people, and tech people. It’s a really cool service that more websites should implement.

Also, this week at the True Ventures Thursday session, we heard from Socialcast‘s Tim Young, GigaOM‘s Paul Walborsky, and True’s own Puneet Agarwal. Tim gave an awesome presentation that essentially gave us his entire background and how he got to where he is today. He talked about how he used to design websites for various artists and events within the entertainment industry before he founded SocialCast. Tim, an avid reader, mentioned how he reads for 2-3 hours each day. He also made a great point when he said that reading blogs may add breadth to your knowledge, but reading books adds depth. On entrepreneurship, he also said that, “you learn more about yourself than anything else.”

GigaOM’s CEO Paul Walborsky talked to us next. In his presentation, he highlighted Amazon’s acquisition of and Jeff Bezos’ subsequent commentary. Paul also gave us examples of how older companies are losing out to newer, more efficient companies. For example, GigaOM vs. the New York Times, Amazon vs. Barnes & Noble, and Netflix vs. Blockbuster. We also went over the idea of exploiting the value curve. Paul also introduced us to what he calls the BLT business model. He left us with the notion that, “You can make money back, but you can’t get time back.” This is the third time that Paul has given a presentation to me, and I’ve noticed that he is a very engaging and charismatic speaker. Being a great public speaker is an amazing asset to have.

Last but not least, we heard from Puneet Agarwal. He talked to us about some of the new and emerging technologies that are being utilized in the start-up world. Integral services and components that used to cost thousands and thousands of dollars are now available for next to nothing. New companies are taking advantage of services like Skype, GTalk, Salesforce, and Google Docs, to name a few. We also discussed Amazon’s AWS cloud and various SaaS (Software as a Service) companies.

On Friday, I was lucky enough to have a face-to-face chat with Chris Goulda, the co-founder of BackType. Since BackType specializes in comments, Greg and I pitched him our Twitter commenting idea, and he seemed to really like it. Chris also told us a little bit about his background and BackType’s history. The company was actually initially funded by YCombinator and subsequently funded by True. I’ve been using BackType’s software on my personal projects for some time now, and I absolutely love it. I think BackType definitely has the potential to make it big in the coming months.

Thanks for an AMAZING Summer

My Dad and I often joke that I couldn’t have designed a better internship for myself this summer. Our conversation normally goes something like this…

Dad: I still can’t believe the internship you landed this summer. You spend 4 days a week doing Biz Dev work at a hot tech start-up, you would have been happy just doing that right?
Me: Yeah
Dad: Then on Thursdays, the VC’s funding the company you work for, bring you up to S.F. where they provide lunch and bring in CEO’s from their portfolio companies to speak to you. They bring you to conferences, give you all sorts of free stuff, and you said you really like all of the other interns right?
Me: Uhm yeah basically
Dad: If you could have any internship in the world, do you think you could have designed one better than this?
Me: Hmm, no way
Dad: Yeah huh, some program!

And he is 100% right. I really can’t imagine a better way to have spent my summer this year. Having a job with interesting work is important, and at my age, one with good industry exposure is arguably even more important. True Ventures’ TEC program does an amazing job delivering both interesting work and industry exposure, but these aren’t even the best parts of the program. The TEC program gives you a first hand look at the thoughts and people who are changing the world. It gives you in depth exposure to the passions, quirks, and dreams that fuel entrepreneurs. Being part of this program has been one of the most inspirational experiences of my life, and has already changed the way I observe and analyze opportunity.

Special thanks to Christiaan, Shea, Phil, and Bob Perreault (my boss at TextDigger), You guys made this summer one I will never forget.

Thank you True Ventures!

Thank you True Ventures.

I just wanted to take this time to express my gratitude towards the people at True Ventures, for setting up this incredible opportunity to 8 extremely lucky students. Not only have I learned an immense about the venture capital and startup space, but True Ventures has opened my eyes the infinite possibility and seriously infected me with the startup bug. The people that helped make this happen have not only shown us the day to day happenings in the life of a VC, but the enormous blue skies of possibility, and have encouraged myself to the point where I don’t think I can go another day without being involved in some kind of venture aiming not only to disrupt several trending markets, but to make the world a better place. Thanks True Ventures!

Week #5 at TextDigger

Wow, only one week left. But that doesn’t mean the workload has lessened!

My final project for TextDigger is to compile a comprehensive list of all the SEO/SEM firms in the world. No easy feat, since I am estimating the number to be around 4000. But this last task is especially important as one of TextDigger’s main products, a software package that leverages our state-of-the-art Natural Language Processor, is designed specifically for SEO/SEM consultants. This software package, which analyzes web pages and makes semantic suggestions for improving web page rankings in search results, is fairly difficult to manueveur and too complicated for most end-users. However, it is perfect for the SEO/SEM audience, who can utilize the program to take out much of the guesswork in their daily work.

When I first began to familiarize myself with the product a few weeks ago, I remember wondering why TextDigger didn’t directly market this product to website owners. Sure, the program wasn’t intuitive, but my guess was that most people who owned a website would be able to use the product effectively.

“Bob,” I asked, during one of our impromptu conversations, “Why don’t we just spend more time making the UI more intuitive, and sell directly to website owners? Then we can cut out the middlemen (SEO consultants).”

Bob’s answer made a lot of sense – that there are essentially no effective channels for marketing such a product to website owners – and reminded me that sometimes it is most effective to focus on what you do best. A lot of times, I find myself brainstorming about all the ways that a business can expand vertically as well as horizontally in order to garner as much market share as possible. However, in the case of TextDigger, their ROI is much greater producing 2/3 of the solution and selling to the SEO consultants, who provide the last third of the solution. Furthermore, if we expanded our target client base, we would be directly competing with SEO consulting firms instead of partnering with them to achieve, more or less, the same result.

This past Thursday, the TEC interns heard from Tim Young of SocialCast. Tim interwined his story of how he bootstrapped SocialCast with continual reflections about his personal life. His presentation, which contained some great photos of his childhood and even recent family vacations, underlined the importance of balancing one’s professional goals with a meaningful private life. Many of Tim’s values and beliefs seemed to contrast those of other entrepreneurs we had heard from in the previous weeks. For one, Tim thought multi-tasking was B.S. I’m neither here nor there on multi-tasking, but I can easily imagine that the super dynamic, super broad, we’re making the “killer app” type approach that many entrepreneurs seem to praise, can easily cause more harm than help. It is great to be able to see success on both ends of the spectrum.

We also heard from Paul Walborsky of GigaOm and Puneet Agarwal, the executive-in-residence at True Ventures. Paul’s presentation was also incredibly engaging as he talked about the economics behind modern-day business plans. He explained how to take advantage of the demand curve for your services by creating strong relationships with your users, and then leveraging that relationship to upsell products and services related to your market niche. His models were accompanied with real statistics of GigaOm’s revenue, which were indeed very compelling. The ties that he drew between economics and business were inspiring to me, an entrepreneur that is majoring in economics at UCLA, as they really validated the usefulness of much of what I am studying. Puneet’s discussion on the future of cloud computing was similarly interesting. Hearing him reason through all of the different developments in various areas of cloud computing answered a lot of questions that I had formerly found myself contemplating in my head, usually ending up more confused than when I started.

Can’t believe this thing is almost over,


Week #4 at TextDigger

I came into the office on Monday morning at around 8:20 am. By 8:24, I found myself yielding to gravity in the surprisingly challenging battle of keeping my head off the keyboard. I had spent the weekend enjoying the vibrant night life of San Francisco with my fellow TEC interns, and to say the least, they know how to party… By 8:28 I was on my second cup of coffee, only a couple of unread emails to go!

My main task this week was to familiarize myself with SES, a touring Search Engine Strategy trade show that stops every 2-3 months in cities such as New York, London, Chicago, Las Vegas, and San Jose. The next SES is this August in San Jose, only a couple of blocks from the TextDigger office. Since SES is such an important opportunity for TextDigger to establish its presence as a player in the semantic web industry, I felt a little added pressure while browsing the official publications of SES London, and SES New York. As I perused the publications, the pace at which I jotted down the names of mentioned SEO/SEM firms slowed, as my attention began to shift from the ads to the articles. These articles were packed with all sorts of strategies, insights, and predictions from the most notable people of the semantic web. One thing that I particularly enjoyed was how the articles discussed the convergence of developing and applying technology. It is interesting to see how ecosystems of startups form around technological developments. While the articles only discussed topics related to the semantic web, I’m sure that many of the themes and business models mentioned are also applicable to numerous other industries.

This week, True Ventures provided an unlimited supply of sushi (my favorite food…period) for our Thursday afternoon gathering in their Palo Alto office. The first speaker was Danny Shader of Kwedit, who talked about his experiences as an executive at many landmark Silicon Valley companies, as well as his experiences getting small companies off the ground. His incredible story of determination despite numerous setbacks could easily be a movie. What I liked most about Danny was his focus on people, a re-ocurring theme throughout the TEC program thus far. He emphasized four characteristics in people that he thought were essential for success: integrity, intelligence, willingness to work hard, and character. Intelligence and willingness to work hard, of course. Integrity, yeah that makes sense; but character? Your life might be better if you have a funny boss, but is having character really that essential to being successful? Clearly, I had not given the idea much thought. But Danny explained that first, having a developed character really elucidates your interests and stimulates your passions. Being thoughtful in both choosing and executing your work, so that it fits you and your goals, is really a prerequisite for success on any level. Second, Silicon Valley is a small place, and having a character that people both know and respect, can do wonders in developing a career.

The second speaker was John Burke, Partner of True Ventures. John’s presentation focused on having the guts to go about doing your own thing. John started his own business at the age of 24, bootstrapping it into a multi-million dollar enterprise before he sold it in 1997. Hearing John’s story etched a phrase in the back of my head, “just do it”.

Overall this was probably the best week yet. I became even more engaged with my work at TextDigger, and am starting to really feel the entrepreneurial spirit of Silicon Valley. I am more sure than ever that someday I will start my own business.

Until next week,


Week VII

As the TEC program is unfortunately getting closer to its end, we had another great group of speakers come in to talk to us at the True headquarters at Pier 38. This week’s speakers included SocialCast founder Tim Young, GigaOM CEO Paul Walborsky, and True Partner Puneet Agarwal. Although quite different in style, all three had some great presentations for us and gave us some of their best insights into startup culture, recent trends in the valley, and how to be a successful entrepreneur.

Starting off, Tim impressed everybody with his unique presentation which included a number of very interesting photographs. Tim only briefly talked about his ventures in the entertainment industry and gave us a short description of how Socialcast has grown to be used by some of the largest US institutions such as NASA. Instead, most of his time was focused more on personal lessons that he wanted to share with us. Here are the two that I found the most remarkable:

  • FOCUS – Tim passionately emphasized the importance of focusing on one thing at a time instead of trying to accomplish too many things at once. This was great to hear especially since I myself have always found it very hard to do even only two things at the same time: talking on the phone and chatting on AIM, checking facebook while also paying attention in class etc..
  • RUNNING & READING – In line with this idea of focusing on one thing at a time, Tim told us about his passion for reading which he also views as a source of competitive advantage. Although I am quite positive I will never be able to read what he reads in just one year (12.5ft worth of books stacked up!), I still agree that reading gives you actual depth. Blogs might be good to get a quick snapshot but real knowledge of a topic comes from further research…

Next, Paul talked to us about his company’s business model and why he believes that GigaOm can still charge its users for their content although distribution costs are approaching 0. By using the example of the New York Times, Paul showed us that the key to value lies in the actual relationship value and no longer just in control over distribution. His presentation included a number of interesting graphs such as the one showing the marginal relationship value of users for the various GigaOm products. Paul also addressed the issue of GigaOm’s dependence on founder Om Malik and used this to emphasize the importance of having a diversified and constant revenue stream. Paul is clearly the right person for his job as he is somebody that can execute an idea and make money from it. Among the best advice he gave us was to figure out what kind of service you want people to come to you for and to directly go for what you are passionate about early on your career. I am sure many of us were struck by this as unusual as it has become fairly common to push off such a decision until after graduate school.

Last but not least, Puneet spoke to us in a very open conversation about cloud computing. Although many of us had certainly received an overdose of the buzzword at Structure 09, it was great to be able to ask some simple questions. Puneet clearly emphasized being able to scale up and down virtually on demand as the cloud’s biggest advantage and it was great to hear his opinion on the divergence of the new standards. Cloud computing will certainly play an even greater role in our lives as the technology evolves and it feels good to learn about it in its still relatively early stages.

How a soccer match parallels a winning startup.

I was lucky enough to get tickets to watch Club America duel it out with Intermilan at Stanford Stadium, and during the course of the extremely hot, intense match I learned that there are many parallels between playing and winning a soccer match to starting and managing a startup.
In soccer the primary goal is to get the soccer ball in the goal. But just like in the case of startups the ultimately goal never dictates any reason or path to get there. You cannot simply walk up to the goal and toss in the soccer ball.
There is an equal force facing the opposite direction. For startups this would be the several challenges in customer acquisition, technology implementation, marketing etc, whereas in soccer its simply to get past the opponent and gain a clear shot at a goal.
The trick is in being nimble, evolutionary, and persistent. As many of the startup founders we have spoken with, their initial plan evolved and reitereated many times before they arrived at a successful outcome. In the specific case of infectious, the original idea was to deliver car art. Over time the concept was iterated upon and tested in the market, and ultimately shaped the company into what it is today. In soccer if one player possesses the ball for too long, the chances it will get stolen are high. The players are constantly passing to and fro, sometimes moving slightly forward, sometimes moving backwords, all in an attempt to find an opportunity to break through. Only by being nimble in their passing, evolutionary in their progress, and persistant in their possession do the players stand a chance of moving forward and scoring a goal.
As True Ventures emphasizes time and time again, if the core team is solid in experience, and execution, the concept is of lesser importance, as the team will find the right solution as long as they maintain being nimble, evolutionary, and persistent.



The Infectious Office

The great thing about working for an art related startup is that the office is awesome. From incredible sketches hanging on the wall, to infectious wall art, infectious car art on the everyone’s vehicles, to laptop and Iphone skins on everything on everyone’s desks, makes the office from a visual perspective an awesome place to be. Organizationally the environment is 100% open. There is only one rule, if someone has headphones on, send them an IM before running up to their desk and talking to them.

The open environment has a lot of influence on the culture created at Infectious. With no walls between desks, anyone at any level or any role within the company can speak their mind to anyone in a heartbeat. Emails are left for formal information, but vocally and visually the office is beaming with information, debates, thought processes, and new ideas.

The general layout of the office is pretty interesting too. From the garage door like entryway, into a two story loft like structure, again with no dividers. The bottom floor holds the designers and packaging equipment. As soon as you walk in you can see all the printed product ready to go out, and a giant table for cutting and packing all the material before it gets shipped out. AS you walk upstairs you have the remaining employees from community management to biz dev all facing a central large white board, used primarily to pick winners for each design challenge.

All in all, the Infectious office is visually vibrant, and utterly awesome. Can’t wait to start hanging skatedecks on the ceiling…

Here’s a quick stroll through the infectious office.


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