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So this week our research reports are due! I’m working on tackling social networks, 4G, WiMaxx and other infrastructure components. I’ll also be evaluating companies in True’s portfolio in that space as well as looking for new ones. We also have a pretty cool idea to incorporate into our final report which should turn out awesome!

One interesting trend that I’ve been noticing is kind of the pullback of cloud computing. At first, there was a push to get everything into public clouds. Now that security and legal concerns are at the forefront of cloud computing, it seems private clouds will be favored over public ones. When a new idea comes along its easy to get excited at its potential for quick deployment, but its important to remember that things still take a while. Private cloud usage will grow and little by little clouds will become hybrid until the majority of servers operate in public clouds.

Back at the office, I’m focusing on Crossing the Chasm (reference to Geoffrey A Moore’s book by the same title). In the technology adoption cycle, there is essentially a chasm between the innovators and early majority. Basically, what it boils down to is innovators are looking for a product that lends a noticeable leap in productivity and don’t really mind having to change platforms. The early majority however is much for conservative and doesn’t want a product that they need new infrastructure for. These two groups don’t talk to or reference each other, so bridging the gap in marketing can be difficult. In his book, Moore outlines a strategy for crossing said chasm. I’m working to incorporate the strategies he mentions into our business model so that our business can flourish.

And that brings me to another thing – sometime last week I stopped referring to Inventables internally as the website but now call it our website. Interesting. I guess I really am part of the team now! Must get back to work – caio!